Over the course of six months, we have worked with Prenetics EMEA and their CEO, Avi Lasarow to promote the ‘Getting Britain Back to Work, Travel and Play’ campaign in response to the COVID-19 crisis.
The goal of this campaign has been to demonstrate how Project Screen by Prenetics has been instrumental in the UK’s recovery from the pandemic. To achieve this, our team devised monthly copy schedules and produced graphics for socials as well as interacting in real-time with journalists and stakeholders online. Our team also wrote long form blog posts and copy for the Project Screen by Prenetics website to inform their global audience of the Prenetics mission.
We also produced promotional videos optimised for social media for which we collaborated with high-profile figures such as athletes, politicians, and industry leaders. These videos were targeted to key stakeholders, decision-makers and journalists to gain national attention and ultimately lead to conversations with Members of Parliament on how Prenetics could advise on future policy.