In 2020, we worked with PRCA to produce an introduction video for their Corporate Group’s virtual relaunch event, entitled ‘When Should Business Take A Stance?’. The event explored different ways in which businesses responded to cataclysmic events, and was organised as a forum to discuss important questions surrounding corporate social responsibility in an ideologically polarised world.
We produced a promotional animation video for the digital event. This video took the form of a dynamic 2020 round-up timeline which leads the viewer through the year’s most thought-provoking and controversial events. It stresses the relevance and urgency of the talk’s points of discussion and was shared both as a promotional video for members and attendees ahead of the event and to introduce the event as it took place.