• Boris Johnson
  • Johnny Mercer
  • Liz Truss
  • Penny Mordaunt
  • Michael Gove

Case Study: Johnny Mercer MP Veterans Campaign


Increase public awareness around the treatment of Veterans, and the repeated investigations by lawyers over historic incidents that have been long closed.


We worked with Johnny to create a clear digital and media strategy, building on his existing personal profile and his position on the Defence Select Committee in Parliament.


We produced videos of Johnny questioning lawyers, raising the issue with the Prime Minister, and doing media interviews on the topic. 


We received widespread and long term media coverage, and the new Prime Minister Boris Johnson backed Johnny’s campaign which made the front page of The Sun Newspaper. A new Government Department for Veterans Affairs was formed and Johnny Mercer was the made the first ever Minister for Veterans Affairs.